₹75+ CrSales pipeline
A ₹75+ Cr sales pipeline for ₹5–7 Cr villas from LinkedIn and Google Ads
- Qualified HNI leads
- 185
- Site-visit & meeting rate
- 7%
- VIP meetings
- ~13
Case study · Wizard
AI-powered CBSE app: schools onboarding campaign
Hyper-targeted LinkedIn campaigns reached school principals across India on a ₹4.1L budget, landing DAV Public School (850+ students) as the flagship client.
- EdTech SaaS
- India
- LinkedIn Growth
- Lead Generation
- ROAS (annualised)
- 54.98x
- Qualified leads
- 2,343
- Cost per lead
- ₹369
- Schools onboarded
- 7
The challenge
Reaching principals across diverse Indian states, building trust in AI-based solutions on a limited budget, and long sales cycles against established EdTech players.
What we did
- Targeted principals, academic directors and management committees
- Multi-touch: Sponsored Content → Lead Gen → Message Ads → profile outreach
- Webinar campaigns for simultaneous school demos
- Free trial and demo offers with minimal friction
Key learnings
- Schools needed 3–4 touchpoints before considering a demo
- Reference accounts (DAV) shortened the sales cycle by 40%
- Hindi content performed 28% better in certain states
More results
More case studies
300+C-suite leads
300+ C-suite leads at ~$30 each for a pan-India enterprise event
- Cost per lead
- ~$30
- Ad budget
- $9,000
- Campaign length
- 3 months
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