Google Ads management
Search, Performance Max, Shopping, Display and YouTube campaigns, structured around intent. We build tight ad groups, mine search terms weekly and keep the negative keyword list working for you.
PPC Agency
PPC Management That Turns Ad Spend Into Customers
Markqora is a PPC agency managing Google Ads, Meta and LinkedIn pay-per-click campaigns for businesses in the US, Canada and India. We cut wasted spend, sharpen targeting and scale the keywords and audiences that actually convert.
Less wasted spend, more qualified clicks, and a cost per lead you can plan around.
- PPC account audit
- Keyword & negative keyword strategy
- Search, Shopping & Performance Max
- Ad copy and landing pages
- Bid and budget optimisation
The problem
Most PPC accounts leak money in places no one checks.
Where the budget goes
- Broad keywords with no negatives
- One generic landing page
- Auto-applied recommendations
- No offline conversion data
What we fix first
- Search terms and negatives
- Ad-to-page message match
- Bidding on real conversions
- Budget by profitability
Most accounts we audit can cut waste before spending a single extra dollar.
PPC management services
Pay-per-click advertising, managed for profit.
PPC works when every part of the click journey lines up: the search term, the ad, the landing page and the conversion you optimise for. We manage all four.
Search engine marketing (SEM)
Paid search sits next to your SEO. We use paid data to find the keywords that convert, then feed them into your SEO plan so you're not paying for the same clicks forever.
Meta and social media ads
Facebook and Instagram campaigns for lead generation and ecommerce, with creative testing built in. Social ads find demand; search ads capture it.
LinkedIn PPC
Sponsored content and lead gen forms for B2B, targeted by job title, seniority and company size, with spend controls that keep cost per lead in check.
Landing pages and conversion rate
We build and test landing pages matched to each campaign. A better conversion rate lowers your cost per lead without touching bids.
Reporting you can act on
Weekly dashboards showing spend, leads, cost per lead and revenue by campaign, with a short note on what changed and what we're testing next.
Proof, not promises
Real campaigns. Real results.
These aren't projections. These are verified outcomes.
Google AdsEducation / Digital Marketing
190+ qualified student leads for a university digital marketing program in 3 months
Targeted Google Ads captured high-intent queries from students searching for digital marketing certifications, with weekly refinements to lower cost-per-lead.
- Students converted
- 190+
- Months
- 3
- Primary channel
- GAds
Paid adsEdTech: Language Learning (US)
US-market campaigns for TechFunic at an 8.6x ROAS
Paid campaigns for Tamil, Malayalam and GenAI courses aimed at learners in the United States, with tight targeting and continuous optimisation.
- ROAS
- 8.6x
- Cost per lead
- $10.20
- Revenue
- $34,411
What we deliver
What our PPC management includes
Account Audit
- Wasted spend analysis
- Tracking and conversion check
- Structure and bidding review
Campaign Build
- Keyword research and negatives
- Ad copy and extensions
- Audience and placement setup
Ongoing Management
- Weekly search term mining
- Bid and budget optimisation
- Ad and landing page tests
Reporting
- Cost per lead and ROAS
- Revenue by campaign
- Plain-language insights
Pricing & engagement
How much does PPC management cost? A fee, plus your ad budget.
PPC management pricing is based on the work, not a percentage that rewards spending more. You pay the ad platforms directly and keep full ownership of your accounts.
- Monthly ad spend
- Number of platforms and campaigns
- Landing page creation
- Countries and languages targeted
- Shopping feeds or lead forms
- Reporting and CRM integration
PPC audit
Existing accounts that feel expensive.
- Full account audit
- Wasted spend report
- Prioritised fix list
PPC management
Ongoing management on one or two platforms.
- Campaign management
- Weekly optimisation
- Monthly strategy call
PPC + landing pages
Brands that need conversion work too.
- Everything in management
- Landing page builds and tests
- CRM and offline conversion setup
We quote in USD for clients in the United States and Canada and in INR for clients in India. Ad spend is paid directly to the platforms and is always separate from our fee.
Clients
Trusted by industry leaders
We partner with forward-thinking brands to build scalable growth engines. From startups to enterprises, our systems deliver measurable impact.
Who we partner with
Is this for you?
PPC management is ideal for:
- Businesses with search demand for their service
- Ecommerce brands with healthy margins
- B2B companies with high-value deals
- Teams spending on ads without clear ROI
We are not a fit if:
- There's no search demand for what you sell
- You can't track leads or sales
- You want results without testing
- Budget is too small to gather data
If this sounds like your business, let's talk.
We build systems tied directly to revenue. No fluff. No guesswork.
Common questions
Frequently asked questions
Here's what founders usually ask about our PPC Management work.
What does a PPC agency do?
A PPC agency plans, builds and manages pay-per-click campaigns on platforms like Google Ads, Meta and LinkedIn. That includes keyword research, ad copy, bidding, landing pages, tracking and reporting.
How much should we spend on PPC?
Enough to gather meaningful data: usually enough for at least 20–30 conversions a month on the main campaign. We'll recommend a test budget after the audit based on your cost per click and conversion rate.
Do we own our ad accounts?
Always. Accounts are set up in your name and you pay the platforms directly. If we ever part ways, you keep everything.
Is PPC better than SEO?
They work best together. PPC gives you traffic and data now; SEO lowers your acquisition cost over time. We often use paid search data to choose which keywords to target with SEO.
One system. Not separate services.
Everything compounds when it's built together.
PPC Management · Markqora
Every Click Should Earn Its Place.
Book a free PPC audit and we'll show you exactly where your budget leaks and how to fix it.
Serving businesses across India, the US, UK and global markets.