Meta ads (Facebook and Instagram)
Prospecting, retargeting and catalogue campaigns built around tested hooks and offers. We structure accounts so the algorithm learns fast and spend scales without the cost per result collapsing.
Performance Marketing Agency
Performance Marketing That Pays For Itself
Markqora is a performance marketing agency for businesses in the US, Canada and India. We run Meta, Google, LinkedIn and YouTube ads as one system, measured on the numbers that matter: cost per acquisition, return on ad spend and revenue.
- Best annualised ROAS
- 54.98x
- ROAS in the US market
- 8.6x
- Client revenue generated
- ₹5 Cr+
- Businesses served
- 200+
Every rupee and dollar of ad spend is tied to a revenue number.
- Full-funnel paid media strategy
- Meta, Google, LinkedIn & YouTube ads
- Creative testing at scale
- Conversion tracking & attribution
- Weekly optimisation and reporting
The problem
Most ad accounts optimise for the wrong number.
What most agencies report
- Impressions and reach
- Clicks and CTR
- Platform-reported conversions
- Spend pacing
What performance marketing measures
- Cost per qualified lead
- Customer acquisition cost
- Return on ad spend
- Revenue and payback period
If you can't see revenue in the report, you're paying for activity, not performance.
What is performance marketing?
Paid growth you pay for because it performs.
Performance marketing is paid advertising measured by business outcomes, not exposure. Every campaign has a target cost per acquisition or return on ad spend, and budget only moves toward what hits it.
Google Ads and YouTube
Search, Performance Max, Display and YouTube campaigns that capture buyers already looking for what you sell, then retarget the ones who need a second touch.
LinkedIn ads for B2B
Sponsored content, message ads and lead gen forms aimed at decision-makers by job title, seniority and company. Our EdTech client EduBrisk turned ₹12L of LinkedIn spend into ₹62L in revenue over 6 months.
Creative testing
Ads stop working when the creative gets stale. We test hooks, formats and angles every week, including AI-generated UGC video, so the winners keep winning and the losers get cut early.
Tracking and attribution
Pixel and Conversions API setup, Google Ads conversion tracking, UTM structure and CRM integration, so you can see which campaign, ad and keyword produced each customer.
Marketing KPIs that matter
We agree the KPIs up front: cost per lead, cost per acquisition, ROAS, lead-to-customer rate and payback period, then report on them weekly in plain language.
The Markqora Performance Loop™
How we scale paid growth
We build it in 4 compounding layers.
- 01
Audit & baseline
We audit your accounts, tracking and funnel, then set a target CPA or ROAS based on your margins.
- 02
Offer & creative
We sharpen the offer and build a first batch of creatives and landing pages to test.
- 03
Test & cut
Structured tests across audiences, creatives and channels. Budget flows to winners within days, not months.
- 04
Scale & compound
We scale proven campaigns, add channels and feed results into SEO and content so acquisition costs fall over time.
What we deliver
Performance marketing services
Paid Media Management
- Meta, Google, LinkedIn, YouTube
- Account structure & bidding
- Budget allocation by ROAS
Creative Production
- Static, video and UGC ads
- Hook and angle testing
- Platform-native formats
Landing Pages & CRO
- Ad-matched landing pages
- A/B testing
- Form and checkout optimisation
Measurement
- Pixel and Conversions API
- CRM and offline conversions
- Weekly KPI reporting
Pricing & engagement
How is performance marketing priced? Fee plus your ad spend.
Our fee covers strategy, creative, management and reporting. Your ad spend is paid directly to Meta, Google or LinkedIn, so you always own the accounts and the data. We recommend a test budget before scaling.
- Number of channels
- Monthly ad spend
- Creative volume per month
- Landing pages and CRO work
- Tracking and CRM setup
- Markets: US, Canada, India or several
Ads audit & strategy
Brands with running ads that want a second opinion.
- Account and tracking audit
- Waste and opportunity report
- 90-day test plan
Managed performance
Businesses ready to scale on 1–2 channels.
- Campaign management
- Monthly creative batch
- Weekly reporting
Full-funnel growth
Brands scaling across several channels.
- Multi-channel management
- Creative and landing pages
- Attribution and CRM integration
We quote in USD for clients in the United States and Canada and in INR for clients in India. Ad spend is paid directly to the platforms and is always separate from our fee.
Clients
Trusted by industry leaders
We partner with forward-thinking brands to build scalable growth engines. From startups to enterprises, our systems deliver measurable impact.
Who we partner with
Is this for you?
Performance marketing is ideal for:
- Brands with a proven offer and margins
- B2B companies with a clear ICP
- Ecommerce and D2C brands ready to scale
- Teams that want weekly numbers, not monthly decks
We are not a fit if:
- You want brand awareness with no measurable goal
- You can't track leads or sales
- You expect profitable scale in week one
- You won't change the offer when data says so
If this sounds like your business, let's talk.
We build systems tied directly to revenue. No fluff. No guesswork.
Common questions
Frequently asked questions
Here's what founders usually ask about our Performance Marketing work.
What is performance marketing?
Performance marketing is paid advertising measured by business outcomes such as leads, sales and return on ad spend, rather than impressions or clicks. Budget moves toward the campaigns that hit an agreed cost per acquisition.
Which platforms do you run?
Meta (Facebook and Instagram), Google Search, Performance Max and YouTube, and LinkedIn. We choose channels based on where your buyers are and what your margins can support.
How quickly will we see results?
Early signals arrive within the first 2–3 weeks of testing. Stable, scalable performance usually takes 6–12 weeks as creatives, audiences and landing pages are refined.
Do you work with businesses in the US and Canada?
Yes. We run campaigns for clients in the United States, Canada and India. For TechFunic we ran US-market campaigns at an 8.6x ROAS and a $10.20 cost per lead.
One system. Not separate services.
Everything compounds when it's built together.
Performance Marketing · Markqora
Stop Paying For Clicks. Start Paying For Growth.
Let's audit your ad accounts and show you where the next dollar of profitable growth is.
Serving businesses across India, the US, UK and global markets.