Case study · Luxury villa developer, Goa

A ₹75+ Cr sales pipeline for ₹5–7 Cr villas from LinkedIn and Google Ads

A tightly targeted LinkedIn and Google Ads strategy for ultra-luxury vacation homes generated 185 high-net-worth leads, with 7% converting to site visits and booked sales meetings.

Get Results Like These

Sales pipeline: ₹75+ Cr
Qualified HNI leads: 185
Site-visit & meeting rate: 7%
VIP meetings: ~13

The challenge

Reach high-net-worth individuals and NRIs for villas priced at ₹5–7 Crore, and move them from a digital impression to a physical site visit or a qualified sales meeting.

Our approach

Selling ₹7 Cr homes online isn't about volume; it's about exclusivity, trust and strict qualification. Instead of broad Meta campaigns full of window-shoppers, we used two channels: Google Ads to capture active, high-intent investment searches, and LinkedIn Ads to reach executives and business owners with the capital to buy.

What we did

01LinkedIn targetingHigh-end architectural video and carousel ads aimed at founders, CXOs and NRIs in Mumbai, Delhi, Bangalore and the UAE.
02High-intent Google AdsExact-match campaigns captured buyers searching for premium vacation homes and high-yield real estate in Goa.
03Frictionless sales hand-offA lead-nurture funnel pushed every enquiry toward an exclusive virtual walkthrough or a VIP site visit.

The results

185 qualified HNI leadsVerified leads within the target wealth bracket, with junk traffic filtered out.
7% site-visit and meeting rateAbout 13 VIP site visits and booked sales meetings from digital leads.
₹75+ Cr pipelineA verifiable potential sales pipeline of more than ₹75 Crore from digital channels.
Efficient cost per leadCost per qualified lead stayed efficient while targeting the top 1% of earners.