Case study · Wilsa

300+ C-suite leads at ~$30 each for a pan-India enterprise event

We owned end-to-end marketing for a premier enterprise event, online and offline, generating 300+ qualified C-suite leads at about $30 per lead.

Get Results Like These

Enterprise events (B2B)
India
Lead Generation
Performance Marketing
Branding

C-suite leads: 300+
Cost per lead: ~$30
Ad budget: $9,000
Campaign length: 3 months

The challenge

A pan-India enterprise event needed senior C-suite attendance, so every lead had to be tightly targeted, qualified and converted.

Our approach

C-suite executives are hard to reach with broad advertising. The strategy combined precise media buying with bespoke, high-touch collateral to build authority and trust with decision-makers quickly.

What we did

01End-to-end productionEvery banner, ad, landing page and piece of sales material was designed and produced in-house.
02Precision paid mediaA $9,000 budget over three months, focused strictly on enterprise executives.
03Sales enablementThe outbound calling process and scripts were built from scratch.
04Offline stuntAn offline marketing stunt ran alongside the digital campaign to amplify reach.

The results

300+ qualified leadsSenior-level interest at roughly $30 per lead.
Elite attendanceExecutives from major enterprises, including Adani, attended, with a former ISRO director as chief guest at the Taj Vivanta.