Real Results. Real ROI.

Challenge

High competition in saturated EdTech markets, geo-targeted campaigns across two very different markets, and building credibility in new regions, all at ₹2L/month ad spend.

Strategy

• Sponsored Content targeting educators and L&D professionals
• Personalised InMail sequences to decision-makers
• LinkedIn Lead Gen Forms with pre-populated data
• Localised messaging for US and Dubai markets

Key learnings

• Message Campaigns outperformed in Dubai (relationship-driven culture)
• Lead Gen Forms worked best in the US
• Video generated 3.2x higher engagement than static images

Challenge

Reaching principals across diverse Indian states, building trust in AI-based solutions on a limited budget, and long sales cycles against established EdTech players.

Strategy

• Targeted principals, academic directors and management committees
• Multi-touch: Sponsored Content → Lead Gen → Message Ads → profile outreach
• Webinar campaigns for simultaneous school demos
• Free trial and demo offers with minimal friction

Key learnings

• Schools needed 3–4 touchpoints before considering a demo
• Reference accounts (DAV) shortened the sales cycle by 40%
• Hindi content performed 28% better in certain states

Challenge

Marketing three different workshop types to the same audience while keeping the brand coherent, across diverse geographies and a tight budget.

Strategy

• LinkedIn for decision-makers + Google Ads for search intent
• Workshop-specific angles: STEM, NEP 2020 alignment, cultural heritage
• Persona-specific content for tech-forward vs traditional schools
• Cross-channel retargeting and attribution tracking

Key learnings

• Schools exposed to both LinkedIn and Google converted at 3x the rate
• Workshop bundling increased revenue by 2.1x
• April–May campaigns converted 45% better

Challenge

Driving platform adoption across India's diverse market, from tier-1 metros to underserved tier-2 and tier-3 cities.

Strategy

• Top of funnel: Sponsored Content showcasing platform capabilities
• Middle: Lead Gen Forms for trials, case studies and webinars
• Bottom: retargeting + Message Ads with personalised upgrade offers

Key learnings

• Average customer needed 6.3 touchpoints before converting
• Localised messaging unlocked tier-2/3 cities
• Video testimonials cut the sales cycle by 35%

Challenge

Selling regional Indian languages and GenAI programming to the US market against Duolingo-scale competitors.

Strategy

• Track 1: diaspora targeting in Bay Area, NJ/NY, Texas, Chicago, Seattle
• Track 2: developers and AI professionals in tech hubs
• Cultural-heritage messaging vs career-outcome messaging per track

Key learnings

• Niche positioning beat broad appeal
• Top 5 metros delivered 95% of conversions
• 18% of enrolments came from referrals