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Case study · Veda

Multi-workshop campaigns: robotics, coding and Sanskrit

Integrated LinkedIn and Google Ads campaigns converted DAV Public Schools across Delhi, Chandigarh, Pune and Bangalore at ₹1.35L annual revenue per school.

Total leads
2,048
Schools converted
34
LinkedIn impressions
3.8M+
Multi-channel conversion
3x

The challenge

Marketing three different workshop types to the same audience while keeping the brand coherent, across diverse geographies and a tight budget.

What we did

  • LinkedIn for decision-makers + Google Ads for search intent
  • Workshop-specific angles: STEM, NEP 2020 alignment, cultural heritage
  • Persona-specific content for tech-forward vs traditional schools
  • Cross-channel retargeting and attribution tracking

Key learnings

  • Schools exposed to both LinkedIn and Google converted at 3x the rate
  • Workshop bundling increased revenue by 2.1x
  • April–May campaigns converted 45% better

More results

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