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Case study · Promologik

A B2B lead engine delivering qualified leads at about $0.50 each

We built and managed multi-channel B2B lead pipelines across Google, Meta and LinkedIn, bringing in qualified leads for under $1 each.

Per qualified lead
~$0.50
Qualified leads / month
180
Ad conversion rate
+30%
Nurture email open rate
42%

The challenge

B2B clients needed a predictable, steady flow of qualified leads without relying on large enterprise ad budgets.

Our approach

High-cost channels can drain B2B budgets quickly. We paired LinkedIn lead-gen forms with automated, value-driven email nurture sequences, to get the most from a lean budget and keep prospects warm until they were ready.

What we did

  1. 01Channel strategyThe channel mix across Google, Meta and LinkedIn was planned and executed as one system.
  2. 02Native lead captureLinkedIn lead-gen forms reduced friction and captured high-intent B2B data.
  3. 03Automated nurturingAutomated email sequences kept the pipeline warm between first touch and sales call.

The results

  • Lean cost per lead180 qualified leads at about $0.50 each on a $1,350 monthly budget, plus 65 LinkedIn leads at about $1.
  • 30% conversion liftStructured A/B testing raised overall ad conversion rates by 30%.
  • Engaged pipelineNurture emails achieved a 42% open rate and a 5.8% click rate.

More results

More case studies

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