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Case study · TechProLabz

180 enrolments, 28% lower cost per lead and 85% more organic traffic

We overhauled the web infrastructure, SEO and paid ads for TechProLabz, cutting cost per lead by 28% and driving 1,100 leads for its flagship IIT Patna course.

Enrolments
180
Leads
1,100
Cost per lead
−28%
Organic traffic
+85%

The challenge

TechProLabz needed more student and parent enrolments while bringing down the cost per acquisition and building long-term organic visibility.

Our approach

Relying only on paid ads wasn't sustainable. We combined fast new landing pages with local SEO and ground-level community events, building a diversified funnel that captured intent at every stage.

What we did

  1. 01Web infrastructureLanding pages rebuilt on Webflow and WordPress for speed and conversion.
  2. 02Google and Meta adsA $2,250+ monthly budget managed across Google and Meta.
  3. 03SEO plus offline growthTechnical SEO alongside workshops and hackathons across four states.

The results

  • 180 enrolments1,100 leads converted into 180 enrolments for the IIT Patna course.
  • Higher conversion, lower costLanding-page conversion rose from 2.1% to 5.0%, and cost per lead fell 28%.
  • Organic growthOrganic traffic grew 85%, with page-one rankings for 30 high-value keywords.

More results

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