40,000Organic signups
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- Camps listed
- 700+
- Core partners
- 60+
- From launch
- 6 months
Case study · TechFunic
US-market language learning: Tamil, Malayalam and GenAI
With just $4,000 ad spend we reached niche diaspora communities and tech professionals, achieving 22.7% lead-to-enrolment conversion.
- EdTech: Language Learning
- United States
- Performance Marketing
- PPC Management
- ROAS
- 8.6x
- Students enrolled
- 89
- Cost per lead
- $10.20
- Revenue generated
- $34,411
The challenge
Selling regional Indian languages and GenAI programming to the US market against Duolingo-scale competitors.
What we did
- Track 1: diaspora targeting in Bay Area, NJ/NY, Texas, Chicago, Seattle
- Track 2: developers and AI professionals in tech hubs
- Cultural-heritage messaging vs career-outcome messaging per track
Key learnings
- Niche positioning beat broad appeal
- Top 5 metros delivered 95% of conversions
- 18% of enrolments came from referrals
More results
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₹75+ CrSales pipeline
A ₹75+ Cr sales pipeline for ₹5–7 Cr villas from LinkedIn and Google Ads
- Qualified HNI leads
- 185
- Site-visit & meeting rate
- 7%
- VIP meetings
- ~13
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