40,000Organic signups
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- From launch
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Case study · Invent
Pan-India platform adoption and user conversion
A full-funnel LinkedIn strategy generated 3,247 trial registrations and 487 paying customers with a 4.2-month payback period.
- Platform / Technology
- India
- Performance Marketing
- Lead Generation
- 3-year ROI
- 18.5x
- Paying customers
- 487
- Trial → paid
- 15%
- Annual revenue
- ₹1.17Cr
The challenge
Driving platform adoption across India's diverse market, from tier-1 metros to underserved tier-2 and tier-3 cities.
What we did
- Top of funnel: Sponsored Content showcasing platform capabilities
- Middle: Lead Gen Forms for trials, case studies and webinars
- Bottom: retargeting + Message Ads with personalised upgrade offers
Key learnings
- Average customer needed 6.3 touchpoints before converting
- Localised messaging unlocked tier-2/3 cities
- Video testimonials cut the sales cycle by 35%
More results
More case studies
₹75+ CrSales pipeline
A ₹75+ Cr sales pipeline for ₹5–7 Cr villas from LinkedIn and Google Ads
- Qualified HNI leads
- 185
- Site-visit & meeting rate
- 7%
- VIP meetings
- ~13
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