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Case study · Ecommerce and service brands

The 5x ROAS playbook: Shopping, Meta, SEO and email across 5 countries

A repeatable playbook for SEO, Google Shopping and Meta ads delivered a consistent 5x ROAS for businesses across the US, Europe and Australia.

ROAS (Shopping & Meta)
5x
Keywords in the top 10
25
Email subscribers
10,000+
Countries
5

The challenge

Brands across five countries, in ecommerce, hospitality, legal, SaaS and automotive, needed websites and ad campaigns that paid for themselves quickly.

Our approach

Many niches need one disciplined framework: capture intent with Google Shopping, retarget with Meta, and lock in long-term value by building owned audiences through email.

What we did

  1. 01Market-specific SEOWebsites built and optimised from localised market research for each country.
  2. 02Cross-platform adsEfficient Google Shopping and Meta campaigns, managed together.
  3. 03List buildingInteractive Mailchimp quizzes captured emails and grew first-party data.

The results

  • 5x ROASA consistent 5x return on ad spend on Google Shopping and Meta.
  • Search authority25 competitive, high-volume keywords ranked in the top 10.
  • Owned audienceAn active email list of more than 10,000 subscribers.

More results

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