Real Results.
Real ROI.

Challenge

High competition in saturated EdTech markets, need for geo-targeted campaigns across two diverse markets, and building brand credibility in new international markets — all while maintaining cost efficiency at ₹2L/month ad spend.

Strategy

• Sponsored Content targeting educators and L&D professionals
• Personalized InMail sequences to decision-makers
• LinkedIn Lead Gen Forms with pre-populated data
• Profile automation for strategic connections
• Localized messaging for US and Dubai markets

Key Results

Key Learnings

• Message Campaigns outperformed in Dubai (relationship-driven culture)
• Lead Gen Forms worked best in the US (quick info access preferred)
• Video content generated 3.2x higher engagement than static images
• Profile automation increased response rates by 47%

Challenge

Reaching school principals across diverse Indian states, building trust in AI-based solutions, limited budget requiring maximum efficiency, and long sales cycles in the education sector with competition from established EdTech players.

Strategy

• Targeted school principals, academic directors, and management committees
• CBSE-specific pain points and AI solutions content
• Multi-touch campaign: Sponsored Content → Lead Gen → Message Ads → Profile outreach
• Webinar campaigns for simultaneous school demos
• Free trial and demo offers with minimal friction

Key Results

Key Learnings

• Schools needed 3-4 touchpoints before considering a demo
• Reference accounts (DAV) reduced sales cycle by 40%
• Principals are active on LinkedIn during school hours (9AM-4PM)
• Hindi content performed 28% better in certain states
• Personal connections converted 2.3x better than cold ads

Challenge

Marketing three different workshop types simultaneously to the same audience while maintaining brand coherence, reaching schools across diverse geographies, and working within budget constraints requiring a multi-channel approach.

Integrated Strategy

• LinkedIn for decision-maker targeting + Google Ads for search intent capture
• Workshop-specific campaigns: STEM focus for Robotics, NEP 2020 alignment for Coding, Cultural heritage for Sanskrit
• Persona-specific content (Tech-forward vs Traditional schools)
• Cross-channel retargeting and attribution tracking

Key Results

Key Learnings

• Schools exposed to both LinkedIn and Google converted at 3x higher rate
• Converting one DAV school created referral opportunities within their network
• Workshop bundling increased revenue by 2.1x
• Video demonstrations generated 84% more inquiries than static posts
• April-May campaigns (academic year planning) had 45% better conversion rates

Funnel Strategy

• Top of Funnel: Sponsored Content showcasing platform capabilities
• Middle of Funnel: Lead Gen Forms for free trial sign-ups, case studies, webinars
• Bottom of Funnel: Retargeting + Message Ads with personalized upgrade offers

Key Results

Key Learnings

• Focused targeting brought higher-intent trials (quality over quantity)
• Average customer needed 6.3 touchpoints before conversion
• Tier 2/3 cities are underserved — localized messaging unlocked high potential
• Video testimonials reduced sales cycle by 35%
• Transparent pricing in ads improved lead quality significantly

Dual-Track Strategy

• Track 1 (Languages): Indian diaspora targeting in Bay Area, NJ/NY, Texas, Chicago, Seattle — cultural heritage and family connection messaging
• Track 2 (GenAI): Software developers and AI professionals in tech hubs — career advancement and practical implementation skills

Key Results by Track

Top Markets

• SF Bay Area: 28 enrollments (31.5%), CPL $9.20, 26.4% conv. rate
• NY/New Jersey: 18 enrollments (20.2%), CPL $11.50, 24.3% conv. rate
• Texas: 16 enrollments (18%), CPL $9.90, 19.8% conv. rate
• Seattle: 14 enrollments (15.7%), CPL $10.80, 21.5% conv. rate

Key Learnings

• Niche positioning beats broad appeal — specific languages differentiated from Duolingo/Babbel
• Cultural authenticity drove emotional engagement for language courses
• GenAI learners needed clear career outcomes and project examples
• Top 5 metros delivered 95% of all conversions
• 18% of enrollments came from student referrals